Evaluating ability is a key aspect of our economy. It’s also the reason why recruiting is a $200 billion market. But the way we measure qualification today is fundamentally flawed. Personal assessment and official certification are biased and inefficient. People are hired based on appearance and degrees – instead of their skills.
Indorse is the first professional network where only skills matter. Because our innovative decentralized approach let’s anyone validate their skills in the most simple, objective and credible way: Users upload a proof of their skills, which is then evaluated anonymously by a randomly selected jury of other expert users. And because Indorse rewards all users for their participation, everyone has a share the network’s success.
Learn more about us here.
The Indorse Brand
Our identity system is made up of three basic shapes. The square symbolizes the blockchain technology behind our platform. The ascending triangle represents skills and their learning slopes. The circle represents the community that validates each skill.
Our color scheme reflects the uniqueness of each skillset. Every skill is represented by a distinct color, and all colors can be combined with each other. This allows users to receive personalized palettes that embody their skillsets.
Technology
Services
Business
Others
Health
Art
Culinary
Science
Craft
Our shapes adapt to users as they continue to learn new skills and achieve new goals. Shapes grow larger as users reach new levels, and their straight edges transform into curves when skills are validated.
The empty lines in our system stand for skills that have yet to be acquired. These lines of encouragement help remind users that they have what it takes to master any skill and motivate them to try something new.
Our patterns serve as abstract representations of the skills each user has. Using the generative tool, they can access individual patterns that reflect the skills they have. As users add more skills and validate them, their patterns transform.
Our logo embodies the different factors needed on the journey towards success. It's shaped liked a trophy to show the importance of skill validation. It also makes up the Indorse “I” and shows the balance that is essential to the skill mastery process.
Our custom icons stay consistent with the rest of our identity system. Their geometric shapes make them easy to understand, which allows us to communicate with users in the most quick, concise manner.
Our specially tailored typography brings the playful Indorse essence to each one of our messages. It breaks free from the norm and encourages our users to think out of the box and try something new.
Featured Stories
When Danish coder Anne Kjaer-Riechart moved to Berlin, she noticed that there was a lack of skilled coders. She founded the ReDI School for Digital Integration to help refugee coders sharpen their skills, beat discrimination, and find work. This spirit brought her together with Indorse.
Originally from Congo, chef Mick Élysée brought his late mother’s love of cuisine to the streets of London. He loves cooking for others, and one day, he hopes to share his skills with young chefs in Africa. As an outsider whose skills get him the top, he joined forces with Indorse to move towards a society where only skills matter.
Gadget maker Yuichiro Katsumoto spent the last 8 years creating cool gadgets at the Smart Systems Institute in Singapore. Through collaboration with other skilled people, he was able to bring his creative visions to life. He teamed up with Indorse because he believes in the benefits of a skill-based world.
Contributors
We couldn’t have done this without the help of these three companies: Moby Digg, a digital branding agency based in Munich, Serviceplan, the largest independent communications group in Europe, and Freunde von Freunden, a Berlin-based production studio and content platform.